Data can become information and from information knowledge may be derived, if we know how to generate it. Based on your recent reviews of the news media where such terms like Big Data, Data Mining and Knowledge Discovery may be found, you may have noticed that information and knowledge drive change in business competitiveness, technological advancement and innovation. Based on what you have learned so far about innovation and how it happens, explore the role that information and knowledge driven technologies play in innovation. Discuss your thoughts on the following the following questions

What among these things specifically drives a given organization into innovation?