Question: Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 85 100% Variable expenses 51 60% Contribution margin $ 34
| Data for Hermann Corporation are shown below: |
| Per Unit | Percent of Sales | |||
| Selling price | $ | 85 | 100% | |
| Variable expenses | 51 | 60% | ||
| Contribution margin | $ | 34 | 40% | |
| Fixed expenses are $77,000 per month and the company is selling 2,600 units per month |
1. The marketing manager argues that a $8,200 increase in the monthly advertising budget would increase monthly sales by $16,000. Calculate the increase or decrease in net operating I income.
2. Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $5 per unit. The marketing manager believes that the higher-quality product would increase sales by 20% per month. Calculate the change in total contribution margin.
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