Question: Data Is Not the Same as Information is an important piece of advice to keep in mind when developing the marketing plan. (a) Explain

"Data Is Not the Same as Information" is an important piece of advice to keep in mind when developing the marketing plan. (a) Explain this phrase and why it relates to the marketing plan process. (b) What can marketers do to mitigate "paralysis by analysis"? Provide an example from your own experience.

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