Question: Data mining is a . the process of applying psychographic data to geographic records of customers and potential customers b . the process by which

Data mining is

.

the process of applying psychographic data to geographic records of customers and potential customers

.

the process by which companies extract consumer behavioral patterns from analyses of huge databases containing internally and externally generated data

.

a method for obtaining primary data

.

a method of identifying and direct marketing a firm

s best customers

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