Question: Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross -

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross

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sell more products or services. This area of application of data mining is referred to as Group of answer choices customer segmentation. expert systems. market basket analysis. customer churn. vertical integration.

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