DATA SETS ATTACHED! WILL LEAVE 5 STARS, THANK YOU!

Objective: Identify the optimal days and times for sending marketing emails to maximize fan engagement.

1. Run summary statistics, what are the normality, mean, and standard deviation?

2. Calculate the average open rate and click-through rate for each day of the week. Identify which days consistently perform better in terms of engagement. 3. Break down the data by time of day (morning, afternoon, evening). Calculate the average open rate and click-through rate for different time slots. Determine if there are specific hours when fans are more likely to engage with.