Data visualization $-$ the process of displaying data $($often in large quantities$)$ in a meaningful fashion to provide insights that will support better decisions. Refer to the article describing the use of analytics at the Cincinnati Zoo and Botanical Garden Download analytics at the Cincinnati Zoo and Botanical Garden. Apply insights from the article to either Ch $3$ # $18$ OR Ch $3$#$19($choose one$).$ These open$-$ended questions have many options. Effective responses should have well$-$designed and formatted charts and explain the rationale behind your choices.ANALYTICS IN ACTIONCincinnati Zoo & Botanical Garden$$The Cincinnati Zoo & Botanical Garden, located inCincinnati, Ohio, isChapter $3$ Data Visualization Geoanalytics $($using maps and displays of wherethe days visitors are spending their time attHide Image TranscriptANALYTICS IN ACTION Cincinnati Zoo & Botanical Garden$$ The Cincinnati Zoo & Botanical Garden, located in Cincinnati, Ohio, is the one of the oldest zoos in the United States. To improve decision making by becoming more data$-$driven, management decided they needed to link the various facets of their business and provide nontechnical managers and executives with an intuitive way to better understand their data. A complicating factor is that when the zoo is busy, managers are expected to be on the grounds interacting with guests, checking on operations, and dealing with issues as they arise or anticipating them. The authors are indebted to John Lucas of the Cincinnati Zoo & Botanical Garden for providing this application. FIGURE $3\mathrm{.}1$ Data Dashboard for the Cincinnati Zoo di eight Cagnes Chalets light Wondjeherint Explore Cyroved Wondesjuferint Explore groved by Celbeto Sa raya... Food YTD $700$ Cale $27\%12126$ Syy$5$ Single $2$ S$2$ Dos Carl $38\%$ C$20\mathrm{.}53\%030\mathrm{.}00\%50\%19$:$0013$:$00200025003000$ Testate Anaest MAT Food Star lataa To Cam $1\mathrm{.}9\%$ Food and Pa stat Aluence CALAM ALPA Ad Sera Gasts C C EF C Co Therefore, being able to monitor what is happening in real time was a key factor in deciding what to do$.$ Zoo management concluded that a data visualization strategy was needed to address the problem. Because of its ease of use, real$-$time updating capability, and iPad compatibility, the Cincinnati Zoo decided to implement its data visualization strategy using IBM's Cognos advanced data visualization software. Using this software, the Cincinnati Zoo developed the set of charts shown in Figure $3\mathrm{.}1($known as a data dashboard$)$ to enable management to track the following key measures of performance: Item analysis $($sales volumes and sales dollars by location within the zoo$)$ d$\text{'}$s bodd Cardina $500$ Food and Re $-$ M Fort$-$Mawber Pel$-$N$-$Mani feathe $400300200$ Revenue Amount $$151,267\mathrm{.}00(1100)153,329001530567760)$ $$458,62500)5012313003$ FOYD $11$ youth veche Ste $14.$ MATS MON $442,355422$ attur Fa MA MOM P $2012007$ SEPE AMI MA $0915$ ADA $195/634525-$SPORTH $747492301\mathrm{.}0512012411,00$ achar $791$ $$352186220000201****$ W $2442,41252$ AG $$2\mathrm{.}5/824023621009904440$ Ste $201101$ BA $201102201103$ YTO $20162011637$ $$75$ $$1\mathrm{.}361\mathrm{.}463389198310000$ PRZ $1305\mathrm{.}41955$ trasa T $54714646$ $$15\mathrm{.}278\mathrm{.}45$ $$12\mathrm{.}16$ $$42\mathrm{.}001$ HOP $12040$ www $1113$ auror $(147272$:$43150\mathrm{.}00$ $$184553331033142\mathrm{.}32$ $$154431401107\mathrm{.}1340\mathrm{.}352\mathrm{.}005\mathrm{.}12$ $$2\mathrm{.}613$ Okwire Saing $16770$ wg Pe de Future B Fot Sen Ader Dagskage fel Sempe Chapter $3$ Data Visualization Geoanalytics $($using maps and displays of where the day's visitors are spending their time at the zoo$)$ Customer spending Cashier sales performance. Sales and attendance data versus weather patterns Performance of the zoo's loyalty rewards program An iPad mobile application was also developed to enable the zoo's managers to be out on the grounds and still see and anticipate occurrences in real time. The Cincinnati Zoo's iPad application, shown in Figure $3\mathrm{.}2,$ provides managers with access to the following information: Real$-$time attendance data, including what types of guests are coming to the zoo $($members$,$ nonmembers, school groups, and so on$)$ FIGURE $3\mathrm{.}278$ Ciase $200$ Hounty $0$ Year To The Cincinnati Zoo iPad Data Dashboard $11$:$27$ PM Cincy$+$Zoo$+$Insight Daily Report IN PA $($a $30$ Top $10$ Food Items KY $243$ OH $1072$ WV Real$-$time analysis showing which locations are busiest and which items are selling the fastest inside the zoo Real$-$time geographical representation of where the zoo's visitors live Having access to the data shown in Figures $3\mathrm{.}1$ and $3\mathrm{.}2$ allows the zoo managers to make better decisions about staffing levels, which items to stock based on weather and other conditions, and how to better target advertising based on geodemographics. The impact that data visualization has had on the zoo has been substantial. Within the first year of use, the system was directly responsible for revenue growth of over $$500,000,$ increased visitation to the zoo, enhanced customer service, and reduced marketing costs. $705$ Membership Admission $66049$ Child Admission $161240$ Education Program Admissions $28$ Adult Admission $1126$ Group Sales Tickets D $(4$ Top $5$ attendance Cities $-$ Ohio CINCINNATI WEST CHESTER HAMILTON MASON LOVELAND Top $10$ Retall items