DataCapture Inc., a tech company, has developed a software tool that tracks extensive user behavior on websites and apps to create targeted advertising campaigns. While the software can significantly increase advertising effectiveness, it also raises concerns about privacy and consent. In evaluating the moral intensity of the situation regarding the use of this software, which of the following factors is most likely to heighten the perceived ethical significance of the company$$s actions?

Group of answer choices

The scale of data collected: The extensive data collection includes sensitive information like location and purchase behavior, which could significantly affect user privacy if misused.

The potential for user awareness: Many users are unaware of how their data is being tracked and used, which may diminish their ability to provide informed consent.

The competitive landscape: Other companies in the industry are also using similar tracking methods, which may lead the company to feel justified in its practices based on common industry standards.

The financial gain: DataCapture Inc. stands to increase its profits substantially by leveraging the software to attract more advertisers and enhance campaign performance.