Datas given

Case study: Tala by Kyla -rings

a. Marketing Dilemmas or Problems

Marketing Problem #1 - Most of their Products are not readily available.

Marketing Problem #2 - The pictures of the products posted does not guarantee its expected quality.

Marketing Problem #3 - They do not have their own Physical Store.

Marketing Problem #4 - There is confusion with the prices of the products.

Marketing Problem #5 - People always assume a discount before buying.

b. Choose 1 specific product to be focused of your market research

Tala by Kyla - Rings

c. Identified problem of the chosen product

Problem #1 - Tala by Kyla has no Physical store, thus making the ring products not popular; customers are not well-known with their ring size.

Problem #2 - Products are rarely restocked even with high demand.

Problem #3 - There are instances when an item is delivered differently from what was ordered.

d. Refine your problems into market research questions.

1. What can TALA by Kyla do to have customers know their ring sizes accurately?
2. Will Customers still have demand even after a couple of months to restock?
3. What can Tala by Kyla do in improving its security and assurance when shipping products?

e. Convert your market research questions into a research title

Consumer satisfaction on the product quality, availability, and service delivery of Tala by Kyla Rings.

WHAT TO DO:

Existing Knowledge & Background

Statement of the PRoblem

Objectives

Theoretical and Conceptual Framework with example *cite citations

Intended outcomes???

Instruction Tasks to be Accomplished Existing Knowledge & [State your background of the study or you may cite related literature to support the study.] Background Primary Data Secondary Data Statement of the Problem [Re-write your statement of the problem from Module 1 Assignment here.] Objectives [Re-write your objectives Module 1 Assignment.] Theoretical and Segmentation [State your narrative theoretical framework with regard to Segmentation.] Conceptual Framework (Write in paragraph form with Market Potential [State your narrative theoretical framework with regard to Market Potential.] citation) Distribution Channels [State your narrative theoretical framework with regard to Distribution Channels.] Example: Marketing Mix [State your narrative theoretical framework with regard to Marketing Mix.] Business Model Canvas [State your narrative theoretical framework with regard to BMC.] (BMC] Intended Outcomes [What is your assumption that would like to find out to your market research? On this part, your expectation should be aligned with the statement of the problem & objectives. Expected to be proven to the succeeding part of your market research.]