Dated: 22 - Aug - 2020

Subject - Ads Review Project (10 Marks)

Due in Word Format - 30 - Aug - 2020

Course - Marketing Planning and Application / Marketing Management

In this mini project 5 Ads are given below. You need to watch all and then select two of them and provide detailed reviews (max limit of one page). Kindly keep the below points in mind when reviewing the Ads (not all can be applicable on any one Ad). This is a detailed recap of concepts you have learned and elaborated on in this semester. A sample Ad link is given below with little review of the Ad for example purposes.

Key points -

Four P's

Type of Market - Consumer / Business or any other

Major Forces in Marketing Environment

Market Segmentation

Target Marketing

Effective Segmentation

Socially Responsible

Consumer Behavior

Buyer Characteristics

Business Market Characteristics

Sample Ad review

https://www.youtube.com/watch?v=oJw2QUstnyg&t=32s

In this Ad Shan has used its strengths brilliantly.

Segmentation - Female, 20 ++

Additional Segmentation - Males 20 ++

Buyer Personal Characteristic - Working Woman (Income, Occupation and Motivation defined)

Cultural Factor - Pakistani Culture - Family Oriented - Emotional

Highly Focused Consumer Market Ad

Promoting the ease of use of Shan Masalas

Ad 1: Toyota

https://youtu.be/WZyc5TkCNwQ

Ad 2: Ahmed Foods https://youtu.be/inYPBgIwzIw

Ad 3: Zameen.com https://youtu.be/dnR4V6sz8N0

Ad 4: Coca Cola https://youtu.be/fjpEMcx75fE

Ad 5: Amreli Steels https://youtu.be/pTLul1uEOXI