David Jones, an Australian department store, has started a big multichannel marketing campaign for its new, highly anticipated food line. David Jones says that their new food selection will change the way people shop for food. David Jones will reopen its Food Halls and also open upscale food stores in Sydney and Melbourne that will sell both fresh food and take-home meals that taste like they came from a restaurant. David Jones has asked the well-known Australian chef Neil Perry to help them with this venture into gourmet food to eat in or take home. 

 

Question: David Jones started letting the media know about their new food offer months before the first relaunched food hall opened in Sydney. This was a well-planned move. Explain why this is a smart move and what David Jones hopes to achieve by creating this media hype before the launch. 

Answer rating: 100% (QA)

Announcing their new food offer months before the first relaunched food hall opened in Sydney is a smart move by David Jones for several reasons 1 Bui... View the full answer