de student question

Time Left :

$01$

:

$52$

:

$55$

Student question

Case study

$1$

$5$

$.$

$1$

$$Planning for change at Bairrada Wines Bairrada Wines

$($

as it will be referred to here

$)$

$$is a small family

$-$

owned Portuguese winery that uses traditional methods to produce excellent wine from its own grapes. For many years, demand outstripped supply, so In

$1$

$9$

$9$

$9$

$$it was decided to plant more vines. It was

$2$

$0$

$0$

$3$

$$before the additional output was avallable for sale but. once again, all the wine was quickly sold, Encouraged by this the founder

$/$

owner acquired more land and planted more vines to increase production, and profits continued to increase until the last quarter of acos it was then that the economic dowmturn began to affect sales. However, although revenue fol, the wirnery was still making a profit and the banks werch happy to continue lending to Bairrada Whes even though thes were closing their doors to many similar busingsses. This created a false sen so or seurty and it was not Uorit that the recession was not stemporacy downturn and they had to take action whey were to surywe shd prosper h thenew host economiccimpere. Although umes Weregetting hardet the bushess. was continuing to male a nodest profit and had in debts, so the foundercowner and the ceo decided that the situation did not call for them to imposed eny draconian cuts they fett that sudden radicy atringe could do serious damege to the Wine pr culture and the high leve of stat commitment thot, over the yeyrs had contributed to the success of the bushess then view was that the best wey formard Was to low Ne the management team and as many employess as possible in developing a plan that would secure the longterm success of the business. After several meetings of the mansgenent team, a plan began to emerge it was decided that more? needed to be done to secure the future maket for their wine Over

$7$

$5$

$$per cent of output was sold within? Portugal and no effort had been made to develop export markets, The

$2$

$5$

$$per cent of the wine that had been sold for export had been sold to foreign bujers Who had sought out the whery, But in zoco, the Portuguese ccoriony was in free fall and local sales were predicted to fallover the iong term so

$,$

$$it was decided to begin exhbiting at those wirle faics that attracted forelgn buyers and to do more treveting to visit buyers in selected export markets such as cermary and the

$$

$$

$.$

$$I need a proper answer with daigram or table what i need