Dear All,

The C$6$ IB assignment is as follows:

$1)$ Detailed analysis of international business $($expansion$,$ strategy, focus countries, modes of entry etc.$)$ of an Indian$/$ multinational company $($COMPANY WHERE YOU ARE WORKING

NOW$)$ going global. Apply various frameworks studied.... $(10$ Marks$)$

$2)$ Compare it with international business $($expansion$,$ strategy etc.$)$ of a MNC company $($from outside India$)$ which is in the same$/$similar business going global. E$.$g$.$ Tata Motors vs$.$ FAW,

China or Infosys vs$.$ IBM or IPL cricket vs$.$ Champions League Football. Also analyse the global industry to which both the companies belong. $(15$ marks$)$

$3)$ As a CEO, propose the next five years of International Business strategy for your company. Use appropriate framework to Justify. $(15$ Marks$).$

The Q$\mathrm{.}2$ requires you to compare your own company or vertical with another global company as one part. So the unique set of two companies will be as per given examples below:

Company $1$ Vs$.$ Company $2$

L&T realty Vs$.$ Vinci,

L&T realty Vs$.$ Skanska

L&T power Vs$.$ Marubeni

L&T Power Vs$.$ Uniper

Schneider vs$.$ ABB $,$

Schneider Vs$.$ Siemens

Schneider Vs$.$ Rockwell

Schneider Vs$.$ Honeywell

Schneider Vs$.$ Bosch $($rexroth$)$

In case your company originated in a country other than India $($for eg$,$ Schneider is from France $)$ so it can compare it with either a leading Indian company with global operations or a company having global operations from any other country.

The purpose is to learn effective globalisation practices$/$strategies$/$steps from a leading global company.

Please Prepare below project as per above and below guidelnes :$-$

The project will involve:

$1)$ Detailed analysis of international business $($expansion$,$ strategy, focus countries, modes of entry etc.$)$ of an Indian$/$ multinational company $($COMPANY WHERE YOU ARE WORKING NOW$)$ going global. Apply various frameworks studied.... $(10$ Marks$)$

$2)$ Compare it with international business $($expansion$,$ strategy etc.$)$ of a MNC company $($from outside India$)$ which is in the same$/$similar business going global. E$.$g$.$ Tata Motors vs$.$ FAW, China or Infosys vs$.$ IBM or IPL cricket vs$.$ Champions League Football. Also analyse the global industry to which both the companies belong. $(15$ marks$)$

$3)$ As a CEO propose the next five years International Business strategy for your company. Use appropriate framework to Justify. $(15$ Marks$)$

The project will require you to do the following:

$1.$ Identify an Indian company and analyse its international business in foreign markets. Some of the sources of such international business strategies are announcements by senior managers of organizations as reported in business newspapers, business magazines and annual financial reports of organizations. Apply various frameworks studied in IB subject like Porter$$s Diamond Model, EAF, CAGE framework etc.

$2.$ Compare the similarities and differences between the international businesses of the two companies identified. Analyse the global industry $($e$.$g$.$ Automobile, IT$,$ Sports etc.$)$ to which both these companies belong in terms of the global industry size, growth, trends, lead countries, top players, major markets and production location etc.

$3.$ Assume you are CEO of the Indian company $($COMPANY WHERE YOU WORK NOW$)$ and propose the next five years International Business strategy for the Indian Company. You could propose the new countries in which the company should do business; grow by international M&A or some other means etc. Your recommendations and the reason for same will carry weightage in the evaluation.

$4.$ Extensive collection of secondary data and article reviews are expected and references are to be mentioned. $($Not more than $12$ pages of word document following proper referencing convention.$)$ Also mention your name, Roll no$,$ Division and email id on the first page.

$5.$ You will submit a project report that identifies and outlines the key international business strategy of the two companies, internationalization challenges and your recommendations for a successful implementation of next $5$ years International Business strategy of the Indian company.

Evaluation criteria$$

$1.$ Appropriate data collection and analysis

$2.$ Application of framework

$3.$ Quality of recommendation of next five years International Business strategy for the Indian Company

$4.$ Quality of Reference Material used and mentioned following referencing convention.