Dear Colleagues,

This week, we discussed $$Adding Value$$ and we have a case study if you will on Wegmans Grocery Store. As you are probably aware, the grocery store industry is one of the most competitive industries in the country if not the world.

Considering our notes and videos on $$Value$-$Added$$ and the Wegman case, consider what characteristics of Wegmans that creates this value.

Next consider another organization that also you believe adds value to the consumer and compare it to Wegmans $$ the similarities and differences.

Now consider an organization that has lackluster value$-$added capacity. Please name the organization and assume you are a consultant of McKinsey, Boston Consulting Group, etc. $$What advice would you provide.

The case study should be a minimum of $4$ pages $$ double spaced, etc. and the first week we meet in January, you hall have the opportunity to present your findings.