Dears,

kindly need your support to answer below question for the study case ( Amazone Goes Global).

please be note that the case contain from 15 pages , but I cannot upload only first page.

Maybe you help me to find the full case & answered it.

BR..

Question:

What should Amazon with its less successful markets ?

Should Amazon take a break from its global expansions and focus on strengthening its existing operations ?

Should Amazon continue its expansion in new markets ? If so, what should be Amazon next stops (countries/ regions) ?

Ivey Publishing W14784 AMAZON GOES GLOBAL Yong Landing Li Wrole this case solely to provide material for class in the norintend to her effective or efective Mandling of a manager ation The authors may have used in mar and other deling information to protect confidentiality This publication may not be traced photoopedditized or other reproduced in any form or by any means thout son of the copyright holde Reproduction of the material or covered under that by any action organization. To order copies or request permission to reproduce al contact ey Pungey Ban Si Weten University, London, Ontario, Canada, MOONT, 31.6613200 levy www.veces com Copa 2015. Revey School of Business Foundation From its start in 1995 until 2013, Amazon.com, Inse. (Amazon) evolved from a small online bookstore to the largest online retailer in the world. Known as the company with the earth's biggest selection, it expanded its offerings from books to DVDs, electronics, toys, tools, housewares, apparel, the Kindle book reader and the Kindle Fire tablet Amazon's resegue increased from US$511,000 in 1995 to around US561 billion in 2012 (nee Exhibit I). Mach of the company's success was owed to its direct-to-consumer online model. Online selling offered customers large selection and convenience. Amazon kept its inventory in low quantities in strategically important locations, which reduced the inventory risk that typical brick-and-mortar companies had. This business model enabled the company to get paid by customers before it had to pay the suppliers for goods, which helped Amazon create a negative operating cash flow cycle. La 1999, Time magazine recognized the company's success in populariting online shopping and med Jeff Bezos "Person of the Yen Bezo, founder and chief executive officer (CEO) of Amazon, believed in a long-term orientation in business development If you're long-term oriented, customer interests and shareholder interests are aligned. In the short term, that's not always the case. We have other stakebolder to our employees, cor venden, etc. We take it as an article of faith that if we put customer first other bolders will also bereit, as long as they are willing to take the long-term view and a long-term approach is essential for inventice, because you're going to have a lot of failures along the way Amazon's international expansion accelerated its growth. It made its fint foreign entry by getting into the United Kingdom in 1998 By 2013. Amace had operating sabuduries in 10 oveneas countries the United Kingdom, Germany, France, Japan, Canada, China, Italy, Spain, India, and Baal Subedients in some countries nicht die Limited Kingdom and Japan performed between whare mocher countries such as China What would be Amaron't next step in its international expensia? Would the company foca en growing in existing market or pur new market opportunities