-Decathlon has set the objective of increasing sales in Vietnam. To achieve this, Decathlon could either adopt...

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-Decathlon has set the objective of increasing sales in Vietnam. To achieve this, Decathlon could either adopt a polycentric, or an ethnocentric approach to marketing. Evaluate these two options and recommend which one is more likely to increase sales.

Posted Date: May 16, 2024 12:16 PM

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-Decathlon has set the objective of increasing sales in Vietnam. To achieve this, Decathlon could either adopt...

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