Deceptive advertising is generally defined as advertising thatmay be interpreted as false or misleading. Deceptive advertisingoccurs if
Question:
Deceptive advertising is generally defined as advertising thatmay be interpreted as false or misleading. Deceptive advertisingoccurs if a reasonable consumer would be misled by the ad.Puffery—vague generalities and obvious exaggerations—ispermissible. Ads that appear to be based on factual evidence but infact are not are deemed deceptive.
For this, you are to search the media and find an advertisementyou think is deceptive. Take a screen shot of the ad or post a linkto the media. Then describe why you think the ad is deceptive asrelated to any of the issues noted in the textbook (i.e.,bait-and-switch, claims based on half-truths, etc.). End with aquestion for the class to validate your concerns.
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts