Question: Decision makers compare alternatives against an implicit favorite because they want to minimize cognitive dissonance. they are influenced by the prospect theory effect. they usually

Decision makers compare alternatives against an implicit favorite because they want

Decision makers compare alternatives against an implicit favorite because they want to minimize cognitive dissonance. they are influenced by the prospect theory effect. they usually prefer rational decision making rather than using their intuition. they want to minimize confirmation bias. they prefer evaluating all possible choices at the same time

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