Question: Why do decision makers compare alternatives against an implicit favorite? Multiple Choice They are influenced by the prospect theory effect. They want to minimize confirmation

Why do decision makers compare alternatives against an implicit favorite?
Multiple Choice
They are influenced by the prospect theory effect.
They want to minimize confirmation bias.
They usually prefer rational decision making rather than using their intuition.
They want cognitive consistency and coherence.
They prefer evaluating all possible choices at the same time.

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