Decision Making This activity is important because the purchase situation affects the purchase decision process. The five primary situational influences that impact the consumer's purchase decision process include the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. While marketing managers cannot directly control all of these factors, managers must work to positively affect these factors whenever they can. The goal of this exercise is to demonstrate your understanding of the five primary situational influence categories. Match each purchase scenario to the situational influence it represents. 1. You need to purchase a wedding gift for your best friend that you have known since elementary school. (Click to select) 2. You decide to bring your fashionista friend to the mall with you for a quick trip and end up spending twice what you had planned. (Click to select) 3. Nordstrom stores have live piano music. (Click to select) 4. You make a special trip across town to get a box of chocolates for your favorite nana to cheer her up after her recent surgery. (Click to select) 5. To encourage its customers to hang out and socialize, the store has a coffee bar with plush seating and flat screen televisions - a perfect place to have a latte and good conversation. (Click to select) 6. Amusement park has ATMs inside the park. Click to select) 7. Your second wedding anniversary is coming up and your spouse really wants an expensive bottle of cologne, something he would never by for him(her)self. (Click to select) 8. Store offers discounts to groups of friends shopping together. (Click to select) 9. McDonald's opens up its drive-thru lane at 5 a.m. |(Click to select) 10. Belk's offers a credit card to its customers. (Click to select) 11. Walmart superstores have extra-wide aisles in the grocery aisles to make maneuvering the oversized carts just a little easier. (Click to select) 12. Boston Market runs commercials around the dinner hour. (Click to select) 13. Person at the door greets you with a kind "Welcome to Walmart," putting you in a good mood. I(Click to select) 14. Store has a bakery that produces great smells. I(Click to select) rcials late at night targeting a younger audience. (Click to select) Purchase Task Social Surroundings Physical Surroundings Temporal Effects Antecedent State Prey 1 of 1