Decision Point: A New Plan for Increasing Exposure A few months after the ad is discontinued, the director asks to speak with you. She says, "After discontinuing the online ad program, sales have continued to decline at our mall stores, and we were forced to close several locations. Market research is sure that we have a large portion of our target market searching for clothes online. We must continue the online marketing campaign and increase our online ad exposure as soon as possible so that we can avoid more closures and turn the business around." Which strategy would you recommend to the director to increase exposure? Select an option from the choices below and click Submit. You recommend to evaluate how well your target consumers detect or see the online advertisement. You recommend to change the color scheme from yellow and light yellow to more contrasting colors in the hopes that this makes the ad more legible