Decision Point: Choosing a High$-$Involvement Medium

After sharing your analysis of the perceived risk with the brand manager, he says, "Now I would like to focus on how involved the consumer will be with the advertising message we might use. I need you to choose a high$-$involvement medium for our advertising."

Which of the following would be considered a high$-$involvement medium?

Select an option from the choices below and click Submit.

Television

Print