Question: Decision Point: Choosing a Low - Involvement Medium After sharing your analysis of the perceived risk with the brand manager, he says, Now I need
Decision Point: Choosing a LowInvolvement Medium
After sharing your analysis of the perceived risk with the brand manager, he says, "Now I need you to focus on advertising message involvement. I would like you to a lowinvolvement medium for our advertising."
Which of the following would be considered a lowinvolvement medium?
Select an option from the choices below and click Submit.
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Television
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