Question: Decision Point: Choosing Data to Analyze A few months after the grand opening of the Naperville store, Caff Gustoso's owners want to determine whether the
Decision Point: Choosing Data to Analyze
A few months after the grand opening of the Naperville store, Caff Gustoso's owners want to determine whether the fish tanks were a good investment. In the final stage of the business buyer decision process, th owners review the supplier's performance, which includes the installation, maintenance, and warranty response of the fish tank vendor. Additionally, the owners want to determine the ROI for the fish tanks. Wha data do you recommend the owners collect for this analysis?
Select an option from the choices below and click Submit.
Customer service: The owners should evaluate the performance of their wait staff.
Time: The owners should determine the amount of time customers spend in the Naperville location as compared to average time spent in a coffee shop.
Spending: The owners should determine the average transaction per customer in the Naperville location as compared to average coffee shop transactions.
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