Decision Point: Creating a New Retail Item

Your exclusive contract with Endless Range Meats is proving very successful. It's appealing to your younger consumers exactly as you hoped it would. You're hoping now to capitalize on your exclusive line of Endless Range Meat products by selling it alongside Gustable's own brand of artisan cheeses.

You propose creating a bundle concaining Endless Range Meats and a variety of Gustable's artisan cheeses. In effect, you can use the popularity of Endless Range products to increase the sales of Gustable's cheese. Some members of your team are concerned that this bundle creates an illegal tie.

How do you proceed?

Select an option from the choices below and click Submit.

You back away from the bundle idea out of concern that it's an illegal tie.

Go through with your plan to create the bundle.