Decision Point: Determining Consumer Values

You do a bit more research and learn that many consumers are considering a company$$s ethics in their buying decisions. Your internal marketing research reveals that this is especially true with Pinnacle$$s target demographics, who:$$

Are Millennials and Generation Z consumers

Participate in frequent exercise and physical activity

Enjoy outdoor recreation

Have middle to upper$-$level household incomes

Are willing to pay a little bit more for sustainable, long$-$lasting products

Strongly support eco$-$friendly practices and environmentalism

Value Fair Trade manufacturing processes

Value diversity and support equity and inclusion initiatives

Support fair pay and good working conditions for all employees

Based on this information, which of the following is going to be the best topic for the first phase of Pinnacle$$s upcoming socially responsible marketing campaign?