Question: Decision Point: Determining How to Make the Tablet More Desirable. A few days later, the brand manager asks to speak with you. He says, Having

Decision Point: Determining How to Make the Tablet More Desirable.
A few days later, the brand manager asks to speak with you. He says, "Having a product positioned as having the best antivirus software does not seem to be enough to motivate our target consumer to purchase our new tablet. We know that having a brand that is considered a cult product could help. How could we do this?"
Which of the following options is the best choice to establish a cult product?
Select an option from the choices below and click Submit.
Use marketing strategies to emphasize the large storage capacity, high processing speed, and proprietary antivirus software of the product.
Use marketing strategies to emphasize the premium price of the product.
Use marketing strategies to emphasize a personal connection between the product and the consumer.
Decision Point: Determining How to Make the Tablet More Desirable. A

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