Progress $58\%$

Decision Point: Determining the Optimal Schedule for a Product

Giveaway

A few days later the marketing direct asks to speak with you again. She says, $"$We have decided to partner with grocery stores to give away boxes of the cookies in an attempt to further strengthen the association of our cookie with good taste, and to get more exposure for our cookie brand. The grocery stores would like the product giveaway to have the biggest and most consistent impact on the number of store visits by customers. I$\text{'}$d like you to come up with the optimal schedule for this product giveaway that helps us and the grocery stores."

Which of the following options is the optimal schedule for this product giveaway?

Select an option from the choices below and click Submit.

A variable interval where the stores vary the amount of time between when they give away the product.

A fixed interval where the stores give away the product at specific and fixed intervals of time.

A fixed ratio where the consumer gets a punch card for a free box of cookies after $10$ visits. In addition, the stores instruct employees to punch two holes for "free" as they are giving out