Decision Point: Determining Your Target Audience

Now that you have decided on a way to increase sales, the director has another job for you.

She says, $"$We would like to better understand who would be best to target with our advertising for this new innovative product. Considering the different types of adopters, which would be the best to target?"

Who would you recommend to target considering the different types of adopters?

Select an option from the choices below and click Submit.

$$ Early majority, who make up about $34\%$ of the market

$$ Early adopters, who make up about $13\mathrm{.}5\%$ of the market

$$ Innovators, who make up only about $2\mathrm{.}5\%$ of the market