Decision Point: Evaluating Neurological Mobility Therapy

The second potential growth opportunity is to increase the types of patients you serve. You would like to consider expanding to provide therapy for people with neurological conditions that affect their mobility.

You plan to purchase some marketing data from a marketing research company, but you have a limited budget, so you want to make wise choices in purchasing the data.

Of the choices shown, which would you consider to be the most important in evaluating the potential of this growth opportunity?

Select an option from the choices below.

$$ Percentage of the local population that has arthritis

$$ Percentage of local population that participates in regular exercise or recreational sports

$$ Percentage of local population with comprehensive health insurance coverage or Medicare Part B$,$ which covers physical therapy

$$ Percentage of area population age $65$ and older