Question: Decision Point: Explaining the Customers' Shopping Motivation The director asks to speak with you again. He says, We know it is important to understand

Decision Point: Explaining the Customers' Shopping Motivation

The director asks to speak with you again.

He says,

"

We know it is important to understand how our customers view their shopping motives in order to understand how to serve them best. We have recent market research indicating that a majority of our customers are idea shopping when they shop. Can you explain this motivation to us

? "

Which of the following customer profiles best describes the shopping motive of idea shopping?

Select

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