Decision Point: Making a Recommendation

You now have enough information about Holden Evan's corporate structure and how it has worked or fallen short in the past. You decide to make a recommendation to address the problems that led to the China market debacle. What is your recommendation?

Select an option from the choices below and click Submit.

Eliminate the SBUs and switch to a project$-$based matrix structure because that is the best choice for all modern, multinational corporations.

Stay with the divisional structure, but set up a required information$-$sharing system so that any SBU with information about a particular market is required to make that information available to other SBUs.

Stay with the divisional SBU structure, but merge the marketing and sales functions into a single division for the entire company.