Decision Point: Selecting a Specific Media Vehicle

The next step is to choose among media types to convey your message. You and the Chief Marketing Officer have narrowed the choices down to three specific media vehicles, based on Enliven's past campaigns and your current goals. The budgeting method you selected earlier will impact your options. Remember that your budget is $$2\mathrm{.}3$ million.

The Chief Marketing Officer says: "Any of these choices could work, but some will probably be more effective than others, given our budget and goals."

Select an option from the choices below and click Submit.

Print

Television

Outdoor$/$out$-$of$-$home media