Progress $64\%$

$(6)$ Mentoring Moment: Media

Now that you have set your budget, the next step is to choose among media vehicles to convey your message. Before choosing, let's review some of the advantages of specific media vehicles.

Match each media vehicle on the right to its advantage on the left. Drag and drop the media vehicle onto the box next to the appropriate advantage. When you have moved all the media types, click Submit.

High demographic and geographic selectivity

Radio

High credibility, prestige, and interest level

Low cost per exposure for mass audiences

High engagement and interactive capabilities

High repeat exposure$/$frequency

Billboard

Digital and

Television