Question: Decision Point: Why You Chose to Keep the Same Products You chose to keep existing product items. What is the best reason to keep the
Decision Point: Why You Chose to Keep the Same Products
You chose to keep existing product items. What is the best reason to keep the product mix the same as at brick and mortar stores?
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Keeping the product mix the same will allow customers to see, feel, and try on flipflops in the brick and mortar store and then purchase online.
The millennial market is currently buying the existing product mix at brick and mortar stores, so it is likely baby boomers will, too.
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