Deconstructing Perception (using a TV commercial)

1 SectionSpring 2023 Semester Interpersonal Comm (SPE-211-OL)

After watching the video of the commercial (link below) discuss the following:

Three Stages of the Perceptual Process

Selection - identify what senses were used to attend to any stimuli by the graduate, by the father, by the mother, and by others in the commercial

Organization - as you watch the commercial, what schemas could have been used (by you or the characters in the commercial)? Also include the Figure Ground concept.

Interpretation - how did the three factors (personal experience, knowledge of the other person, closeness of relationship) play out to affect the interpretation of the graduate, the father, and the mother?

- how did the three factors that influence the accuracy of their perceptions (physiological states and traits, culture and/or sub-cultures, social roles) play out?

Fundamental Forces

Identify any fundamental forces (biases) that any of the characters might have had.

Attribution Errors

Did the graduate, father, or mother "commit" any attribution errors?

HELP PLEASE.