Global Business(3rd Edition)
Authors:
Mike W. Peng
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Book details
ISBN: 9781285528489, 1133485936, 285528484, 978-1133485933
Book publisher: Cengage Learning
Book Price $0 : Mike W. Peng's 'Global Business,' in its 3rd edition, is an authoritative guide offering an in-depth analysis of international business dynamics. This book encompasses various elements of global trade, investment strategies, and the ever-evolving economic interconnections between countries. Peng systematically unfolds the complexity of global business environments by integrating both theoretical frameworks and practical applications. A solution manual and answer key provide students and professionals with critical tools for understanding the core principles highlighted in the book. The book's table of content organizes topics such as global strategy, competitive advantage, and the impact of cultural, regulatory, and political contexts on international business operations. This edition places particular emphasis on institutional-based and resource-based views of global business strategy, examining how strategies are formulated and implemented across borders. By offering a balanced perspective between theory and real-world application, Peng enables readers to grasp the nuances of international trade policies, foreign direct investment, and multinational enterprise management. The reception of 'Global Business' has been positive, particularly for its comprehensive approach which includes rich case studies that exemplify successful global strategies and pitfalls. Through meticulous detail, the book appeals to both academia and professionals pursuing a deeper understanding of global business phenomena. Recognized for its cheap cost-effectiveness, this guidebook is a popular choice among research students.
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