Define an example product and conduct concept selection phase using concept screening and concept scoring stages. Summary: A brief summary/definition of the product.

a) Clarify the need and create different concepts (at least 4)

b) For both stages, concept screening and concept scoring, follow a six-step process

c) For both stages, combine and improve the concepts, and select one or more concepts

d) Reflect on the Solutions and the Process: reach a final decision and give a brief explanation