Define and describe the concepts of IMC (Integrated Marketing Communications) and RTM (real time marketing). How does
Fantastic news! We've Found the answer you've been seeking!
Question:
Define and describe the concepts of IMC (Integrated Marketing Communications) and RTM (real time marketing). How does this relate to the discussion in the textbook of time compression and online vs. offline media and why is this so important in today's media landscape?
Related Book For
Managerial Economics
ISBN: 978-0133020267
7th edition
Authors: Paul Keat, Philip K Young, Steve Erfle
Posted Date: