Define and explain the elements of communication (Sender, encoding, message, channel, receiver, decoding, and feedback) and discuss how marketers apply them to successfully reach a target market. Provide an example of a commonly known brand (two ads from the brand w/ link to images) that effectively illustrate application of the elements of communication.

Example Response:

The 7 elements of communication are assessed by marketers for successful target market conveyance. These 7 elements are the sender (source), encoding, message, channel (medium), receiver (consumer), decoding, and feedback. The sender (source) is the marketer whose purpose is to communicate information. Encoding relates to the conversion of ideas into words. The message is the perception of words by the target market or audience. The channel (medium) is the platform in which the message is received. The receiver (consumer) is the intended audience or individual the marketer wishes to communicate a message. Decoding is the process taken by the receiver to understand the obtained message. Feedback is the receiver's action of making the marketer or sender aware of message receival. Belvita demonstrates their use of these 7 communication elements through the following advertisements. Early morning workout? Let's go! beMap belvita Sender (Source) - Belvita marketers. Encoding - Emotions and feelings felt through advertisement visualization. Message - A morning with Belvita breakfast bars is an enjoyable one. Channel (Medium) - Advertisement promoted through television, social media, and other platforms related. Receiver (Consumer) - Individual or audience viewing the picture. Decoding - The receiver's understanding of the advertisement. Feedback - Statistics gathered by advertisement analytics. Reference: Schiffman, L. G., & Wisenbilt, J. (2019). Consumer Behavior (12th ed.). Upper Saddle River, NJ: Prentice Hall. Picture Links: First Ad - https://www.google.com/url?sa=iturl=https%3A*2F%2Fwww.campaignlive.co.uk%2Farticle%2Fbelvita-start-belvita- gravity-road%2F14234780psig=AOvVaw2JRb8xYhv9ZGUD1ci_7- pjust=16038259238800008source=imagesicd=vfedved=OCAIQjRxqFwoTCNCxiqz70uwCFQAAAAAdAAAAABA