1. Define customer equity and explain how a company can increase it.
2. How did Social Media (Facebook&Twitter&Instagram) change the advertising and promotion techniques? When can social media exposure can bring negative publicity?
3. Briefly describe the four choices a company has when it comes to developing brands.
4. what are the steps of the marketing research process? List and briefly describe them. How do companies conduct research?
5. Discuss business-to-consumer and business-to-business marketing and what are their major differences?
6. Name and describe the four major steps in designing a customer-driven marketing strategy.
7. Differentiate between a product idea, a product concept, and a product image.
8. Compare and contrast pure competition and oligopolistic competition.
9. The three distribution strategies that producers use, and provide one example of products for each type of distribution.
10. Describe two of the following four: Off-price Retailer. Superstore. Broker. Agent.
11. what is the primary focus of a customer-centered company and how can the company create competitive advantage?
12. Describe the three product strategies a company entering a foreign market can use.