Question: Define ethnography. How can ethnography be used to study consumer behavior? If you were to study a consumer behavior, what would you want to study?

Define ethnography. How can ethnography be used to study consumer behavior? If you were to study a consumer behavior, what would you want to study? Why?

please answer based on this article https://www.mindtools.com/pages/article/business-ethnography.htm

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Economics Questions!