Question: Class, Do you know what ethnography is? If not, read about it here: https://www.mindtools.com/pages/article/business-ethnography.htm Define ethnography. How can ethnography be used to study consumer behavior?

Class,

Do you know what ethnography is? If not, read about it here:

https://www.mindtools.com/pages/article/business-ethnography.htm

Define ethnography. How can ethnography be used to study consumer behavior? If you were to study a consumer behavior, what would you want to study? Why?

Steve

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