Define every statement as true or false.

A salesperson giving a discount on a particular brand is an example of brand sponsorship. T/F Search engine optimization (SEO) uses a form of reverse engineering to influence search results. T/F Native advertising is similar to editorial content but is paid for by an advertiser. T/F IMC stands for Integrated Marketing Customer. T/F Direct marketing is a personalized one-on-one form of communication. T/F