Just want the right answer, without the explanation

1) Tools such as press releases, company reports, and social media releases are used in:

1. public relations
2. personal selling
3. sales promotion
4. direct marketing
5. advertising

2) Which of the following are NOT among the new digital tools available to marketers?

1. Micro-sites
2. Display advertising
3. Traditional mail
4. Affiliate marketing
5. Social media

3) Another term synonymous with social media is:

1. Web 1.0
2. chat rooms
3. smartphones.
4. the newest versions of Internet browsers such as Google Chrome and Safari.
5. user generated content.

4) A mobile-first approach means:

1. That mobile is a central element and integrated into your marketing program at the very end.
2. That mobile is a central element and integrated into your marketing program from the very beginning.
3. Mobile is an afterthought, and is added into your marketing program later.
4. You should use your mobile phone first before your home phone.
5. mobile becomes a central element in a marketing program and is integrated throughout the consumer path-to-purchase. Mobile is not added as an afterthought, but instead it is integrated into marketing programs from the start.

5) The Word of Mouth Marketing Association states that 72% of respondents claim that reviews:

1. the only thing that matters when making a decision.
2. are irrelevant.
3. have no impact on their purchasing decision.
4. have shortened the consumer purchase decision process.
5. from friend and family influence their decision.

6) A company that wishes to use a website to connect with consumers and showcase products should develop a:

1. promotional website
2. transactional website
3. microsite
4. corporate website
5. SEO site

7) The most rapidly evolving tool in marketing is:

1. traditional direct mail
2. broadcast advertising
3. customer relationship management software
4. digital communications
5. personal selling

8) Hill's Science Diet markets high quality dog and cat food. On Hill's Facebook Page they post latest news about their product and people can comment on Hill's products. Hills is using social media to:

1. increase share of wallet
2. build customer relationships
3. increase customer lifetime value
4. data mine
5. protect privacy

9) What is the name of the concept that supports the importance of loyalty programs to an organization?

1. Paretos Rule
2. Touch points
3. Data mining
4. Customer acquisition
5. Customer relationship management

10) ______ involves the use of databases to customize communications to customers for the purpose of promoting a product or service.

1. CRM
2. Database marketing
3. Data warehouse
4. Data mining
5. Customer lifetime value