Define marketing research. Give example. Explain in detail marketing research process with suitable example.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Posted Date: Jun 15, 2021 06:38 AM

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Define marketing research. Give example. Explain in detail marketing research process with suitable example.

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Answer Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers Market research allows a company to discover ... View the full answer

Marketing Research An Applied Orientation

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