Question: Define representativeness heuristic and availability heuristic. How do unconscious factors influence consumer behavior? What operant conditioning concepts apply to consumer learning? Why is quality an

  1. Define representativeness heuristic and availability heuristic.
  2. How do unconscious factors influence consumer behavior?
  3. What operant conditioning concepts apply to consumer learning?
  4. Why is quality an important ingredient in cognitive-based decision-making?
  5. What role does brand loyalty play in low-effort decision-making?
  6. How do price and value perceptions affect low-effort decision-making?

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