Question: Define sensory memory, working memory and long-term memory. What techniques can enhance the storage of memory in long-term memory? What is a schema and how

Define sensory memory, working memory and long-term memory. What techniques can enhance the storage of memory in long-term memory? What is a schema and how can the associations in a schema be described? Explain brand image and brand personality and give examples of both. What is a brand extension? Explain the 3 elements that contribute to retrieval failure. Explain the 4 characteristics of stimuli that affect retrieval

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