1. Define social media. (20 points)
   How has social media changed the way marketers and consumers communicate with one another? Explain the implications for marketers.
   
    
2. Describe how marketing managers use social media to manage a company's reputation, build relationships, and improve customer service. (15 points)
   
    
3. Compare and contrast the following: (12 points)
   • Owned media
   • Earned media
     
      
4. Which social media user category best describes you? (10 points)
   Describe the category and explain why it best describes your social media behavior.
   
    
5. What is a location-based social networking site? (12 points)
   Explain two ways marketers can use location-based social networking sites.
   
    
6. Identify a company that engages in corporate social networking. The company may provide products or services, and may be for-profit or nonprofit. Choose from the examples mentioned in this article Simple Marketing Now: 200+ Case Studies: Social Media and Content Marketing Examples (September 4, 2012) Links to an external site.or another company you can think of. Answer the following questions: (35 points)
   • What social media websites does the company utilize?
   • Who do you believe is the company's target market? Does the company good job of targeting these individuals through its social networking site? Why or why not?
   • Based on the company's social networking site, what do you feel is the company's primary social media objective? Defend your answer.
   • Compare and contrast the company's social networking site with its official website. How do the content and language differ between the two sites?

Answer rating: 100% (QA)

Question 1 Define social media Social media refers to digital platforms and websites that enable users to create and share content or participate in social networking These platforms facilitate intera... View the full answer