Define the $4$ C$\text{'}$s using examples from book publishing $(4$pts$).$ Then discuss $($b$)$ how the introduction of a new book could be impacted by a specific current event that is not from the Lectures or Resources $(6$pts$).$ Then $($c$)$ describe how you could use TWO of the $4$Cs to market that new book in the face of that current event $(10$pts$).$ Please explain your examples in detail and include at least one legitimate source for the current event.$$ Be sure to use FOOTNOTES for your citations.